FootprintsintheWind.com

Christopher Carfi in The Social Customer Manifesto: “Conversation” Is More Than A Buzzword has two hands full of juicy things to say about conversation.

Key to me is his idea that local action is absolutely necessary to global action: There can be no global action without local action, and there can be no local action without igniting conversations.

He brings this home profoundly with a campfire metaphor: to ignite the big logs, you must use kindling. There are no shortcuts.

:- Doug.

Families draw us into thinking outside our skins. And from there we start to see that we are repeating, alike, one.

:- Doug.

Do what you do for the sake of the whole. How many of us do this, and how often? Yet it is something that needs doing. It is something we miss, but is it something that is somehow done as we do it for our families?

:- Doug.

We are the only two people on earth to do this job, or we must act as if we are. This is scary because it will not let us escape; it will not let us say Let the leaders take care of it. We are the able ones; we are the ones who see; we are the responsible ones. No, no, no! We cannot say What can we do, we who are small and powerless. Jesus, the Buddha, Muhammad, Gandhi, King, Jr.—all these could have said the same, but they did not. They did not shrink from their possibilities. They gave voice to their being.

:- Doug.