Campfires and shortcuts
Christopher Carfi in The Social Customer Manifesto: “Conversation” Is More Than A Buzzword has two hands full of juicy things to say about conversation.
Key to me is his idea that local action is absolutely necessary to global action: There can be no global action without local action, and there can be no local action without igniting conversations.
He brings this home profoundly with a campfire metaphor: to ignite the big logs, you must use kindling. There are no shortcuts.
:- Doug.
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