Fairs & booths, speaking heads & panels

Fairs & booths, speaking heads & panels of activists are essentially unsatisfying. They attract people out of curiosity, to pass information along. But they do not engage because they do not exact a price. Watching is not doing. Observing does little to foster ownership. If you want active people you must turn the movement over to them, ask them to take responsibility. You lose control. You gain friends. You gain reach, creativity, effectiveness.

:- Doug.

Published in: Conversations | on August 8th, 2008 | No Comments »

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