Campfires and shortcuts

Christopher Carfi in The Social Customer Manifesto: “Conversation” Is More Than A Buzzword has two hands full of juicy things to say about conversation.

Key to me is his idea that local action is absolutely necessary to global action: There can be no global action without local action, and there can be no local action without igniting conversations.

He brings this home profoundly with a campfire metaphor: to ignite the big logs, you must use kindling. There are no shortcuts.

:- Doug.

Published in: Conversations | on December 26th, 2007 | No Comments »

You can leave a response, or trackback from your own site.

Leave a Comment

Social Media Auto Publish Powered By : XYZScripts.com