Much as new sells, we are scared of it
Much as New sells, we are scared of it. If you bring me a New improved product that will help my life in a little way—say remove a few more specks of dandruff—I will rush to buy it. But if your New will change my life in a major way (for the better or for ill, it makes no difference), I will run the other way! I do not even want to think about what it will do. Leave me alone. It does not matter why I fear it—the energy I will have to invest, the risk it will turn out badly, unpredictability—fear involves neither reason nor why. Only hope moves us toward the Big New. Hope also has neither reason nor why—uninvited, Hope overtakes us.
:- Doug.
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